Swanbay, the media and mobile technology company, has announced that four leading brands have begun advertising on its cutting-edge mobile phone platform.
Tissot, Travelport Holidays and Star Cruises and Ceat are using the Swanbay platform to reach customers in India through a service that provides free, high-quality video clips to millions of mobile phone subscribers.
Swanbay provides mobile phone users with free local and international video content including highlights from the world of sports, news, music, cartoons, fashion and movies. Swanbay has partnered with several mobile network operators across Asia, Middle East and Europe to provide advertising partners and content providers with an opportunity to access consumers through networks with over 500 million subscribers today, growing to over 1 billion in 2011.
“Throughout 2010, Swanbay has being expanding its network and broadening its content offering,” says John Haskins, Director of Sales for Swanbay. “We’re now seeing consumers using the service and advertisers looking to sponsor the content. Early portal statistics across India, Pakistan and Asia show that once people have accessed the portals, over 50 per cent of consumers download and watch a video that starts with a short ad.”
“The videos are of really good quality,” says Abhijit Saxena, CEO, Netcore Technologies, Swanbay’s content distribution Patner in India. “This will be a big differentiator in this service.”
Advertisers are able to run targeted campaigns by selecting content and locations that are relevant to their brand. They can also measure the effectiveness of their campaign through a web-based reporting tool. Furthermore, payment is per view, ensuring guaranteed publicity and consumer engagement.
Javed Akkhtar, CEO of TravelPort Holidays adds, “Video advertising over mobile by Swanbay is an excellent and innovative media option. Our campaign received a very high quality response and the ROI was 40% better than the bulk SMS and other over-the-mobile promos.”
Since the beginning of 2010, Swanbay has launched its service in India, Pakistan, Hong Kong and Taiwan with launch programmes underway in UK, Thailand, Malaysia, Middle East, Bulgaria, Turkey and The Balkans.
“We have the technology, the backing and the partners to continue to grow rapidly,” says John Haskins. “With the number of internet enabled phones growing at 30 per cent a year, this is becoming an excellent channel for brands with ambitions to reach a mass market.”
Swanbay enables mobile network operators worldwide looking to reduce churn and retain loyalty, with the ability to provide premium video content to their subscribers, for free. Swanbay currently has a subscriber base of approximately 200 million with a further 300 million subscribers under contract and launching in 2010. The subscriber base is expected to increase by a further 500 million in 2011.
International and national advertisers are proving keen to market to specific consumers in all territories by embedding video and banner ads into video content, and Swanbay provides the end to end solution that allows them to do so.
Swanbay is a privately held company backed by investors with a successful track record in mobile technology. Its headquarters are in London and regional offices in Middle East, New Delhi, Mumbai, Hong Kong, Pakistan, Thailand, Malaysia, & Bulgaria.
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UK technology company Remote Energy Monitoring Ltd (REM)’s Smart Metering Operations Suite (SMOS) 188.8.131.52 has achieved SAP-certified integration with SAP® Business Suite software via enterprise services.
REM’s CEO Nigel Rzemieniecki said: “Through this integration with SAP Business Suite via enterprise services, our customers can implement our SMOS knowing that what was previously a complex integration process is now a simple configuration task. We can provide strong support for the SAP AMI Integration for Utilities software development roadmap.”
SMOS enables energy suppliers to communicate with, acquire data from and control a large estate of remote smart meters. Based on Oracle technology it uses an in-memory database for high-speed operations. SMOS is meter-, communication network- and communication protocol-agnostic.
The SAP Integration and Certification Centre (SAP ICC) has certified that REM’s SMOS 184.108.40.206 integrates with SAP for Utilities solutions 604 via the SAP NetWeaver® Process Integration (SAP NetWeaver PI) 7.1 offering via the enterprise service bundle-Utility-Advanced Meter Infratructure (ESOA-Bundle) 1.0.
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Remote Energy Monitoring is a smart metering and data management company. It designs, develops and deploys complete end-to-end smart metering solutions which help its customers – the UK’s energy supply companies – to increase consumer retention, improve operational efficiency and develop brand reach, while reducing consumer churn and bad debt. Chaired by John Roberts, former CEO of United Utilities plc, Remote Energy Monitoring is a UK company, with unrivalled experience in deploying smart metering solutions. Its meter development centre is in Australia, systems are developed in the UK and meters are manufactured in China. For more information, visit www.remuk.co.uk.