LooknBe – the first social network that advises you on your look and appearance

A new social networking phenomenon that is already growing rapidly in France is launching a UK network this Spring.

LooknBe aims to help answer those sartorial dilemmas such as ‘Is this outfit right for me?’ or ‘Does this style suit me?’ by encouraging members not only to pose their questions but also to provide others with their views and opinions. Launched in late 2010, the French network has grown to over 40,000 in just six months and currently over 500 keen style watchers are joining the network every day.

Founded by husband and wife team Stéphane and Olga Castellani, an Italian network is also launching and further networks will roll-out across Europe. While each network is separate, members of one can watch what’s going on in the other national networks if they wish.

“How often have you seen an outfit and wondered whether it is right for you? Who could you ask for an honest opinion? The salesperson? A friend or family member? Really, it’s difficult to find someone who is impartial and who will tell you the truth without fear of hurting your feelings,” said Stéphane.

Registration on the LooknBe.com site is free and as the network grows more and more expert advice will also be freely available from a range of professional specialists in fashion and appearance. Mobile applications are on schedule to launch shortly.

NOTE TO EDITORS

Try it and see!

The best way to understand the concept is to try the network for yourself. Registration is quick and simple at www.looknbe.com.