People eager to provide their opinions on others’ fashion sense are being sought by new UK social networking site www.LooknBe.com.
LooknBe aims to help answer those sartorial dilemmas such as ‘Is this outfit right for me?’ or ‘Does this style suit me?’ by encouraging members not only to pose their questions but also to provide others with their views and opinions.
“How often have you seen an outfit and wondered whether it is right for you? Who could you ask for an honest opinion? The salesperson? A friend or family member? Really, it’s difficult to find someone who is impartial and who will tell you the truth without fear of hurting your feelings,” says founder Stéphane Castellani. “We want people who will provide others with their advice and experience – keen amateur versions of TV’s Gok Wan, Jenny Frost or Trinny and Susannah.”
Registration on the LooknBe.com site is free and as the network grows more and more expert advice will also be freely available from a range of professional specialists in fashion and appearance. Members can currently upload photos of themselves and their outfits to the site to gain opinions and advice. “We’ll shortly be launching a new range of mobile apps which will allow you to get instant feedback straight to the shop before you have to make that decision to buy,” added Stéphane.
Launched in late 2010, the equivalent French network has grown to over 50,000 in just eight months and currently over 500 keen style watchers are joining the network every day.
Founded by husband and wife team Stéphane and Olga Castellani, an Italian network has also been launched and further networks will roll-out across Europe. While each network is separate, members of one can watch what’s going on in the other national networks if they wish.
NOTE TO EDITORS
For more information, contact Richard Dymond or Denise Gee at Lattice PR on
Richard 01344 881 443 07977 242 573 email@example.com
Denise 07793 768109 firstname.lastname@example.org
Try it and see!
The best way to understand the concept is to try the network for yourself. Registration is quick and simple at www.looknbe.com.