Results, results, results
So how do you know that your communications effort is having an effect? The best – if not the only – way to do it is to measure its impact.
Depending on your requirements, you may wish to measure different things. Perhaps you already measure what your customers or employees think of you. Is there a way of matching up key communications events with your customer and employee data? If so, you could see how the communications has affected their opinions.
More simply, you may wish to see, read or hear what coverage you’re achieving in the media.
There are a wide range of press clippings agencies, broadcast media monitors, web crawlers and, increasingly, social network monitors to choose from. We can research each one in the light of your requirements and find the best solution for you. We can also work with you to ensure you receive the results in a meaningful, understandable format.
Why not contact us for a chat?